NAIMMCQ Marketing Research Setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price; the company makes fewer bu t more profitable sales.

Setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price; the company makes fewer bu t more profitable sales.

Marketing Research

Setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price; the company makes fewer bu t more profitable sales.

a. Target Costing
b. Cost-plus pricing
c. Competition Based Pricing
d. Market-Skimming Pricing

Answer: D

NAIMMCQ

Setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price; the company makes fewer bu t more profitable sales.

Setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price; the company makes fewer bu t more profitable sales.

Share this