A touchy-feely approach that digs deeper into consumer psyches and helps to develop better marketing strategies.

A touchy-feely approach that digs deeper into consumer psyches and helps to develop better marketing strategies.

A touchy-feely approach that digs deeper into consumer psyches and helps to develop better marketing strategies.









a. Motivation Research
b. Selective Attention
c. Interpretive consumer research
d. Selective Distortion











Answer: C