Which of the following characteristics is true of adopter groups?

Which of the following characteristics is true of adopter groups?









A. Innovators are not receptive to new ideas and tend to adopt a product late.
B. Laggards are more venturesome than later adopters.
C. Late majority adopt a new product for either economic or social reasons.
D. Early adopters want to be sure that a new product will prove successful before adoption.











Answer: C


Marketing

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