Which of the following statements regarding the sales organization audit is false?

Which of the following statements regarding the sales organization audit is false?









a. It is an expensive and time-consuming process.
b. It should be conducted by someone within the sales organization.
c. It generates diagnostic information that can help management correct problems in early stages or eliminate potential problems be-fore they become serious.
d. It should be performed on some type of regular basis.
e. Its purpose is to make a systematic and comprehensive investigation to identify problems, determine their causes, and take the necessary corrective action.















Answer: B


Sales Management

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