The tagline used by Blue Jet cleaners, "Pay for Performance." is an example of a positioning strategy that is based on _____.
a. product homogeneity
b. product users
c. price/quality
d. competitors
Answer: C
The tagline used by Blue Jet cleaners, "Pay for Performance." is an example of a positioning strategy that is based on _____.
a. product homogeneity
b. product users
c. price/quality
d. competitors
Answer: C