Archive for April 2017

First-time exporters and importers often employ a cautious strategy with respect to terms of sale. Because of this, which of the following terms of sale would be lease likely to be used by first-time exporters and importers?

First-time exporters and importers often employ a cautious strategy with respect to terms of sale. Because of this, which of the following terms of sale would be lease likely to be used by first-time exporters and importers?




a. ex-works
b. free carrier
c. free along side
d. delivery duty paid
e. none of the above






Answer: D

Which of the following are not addressed by terms of sale?

Which of the following are not addressed by terms of sale?




a. cost of the product
b. risk of physical loss
c. costs of moving product from one place to another
d. responsibilities of parties to the transaction
e. none of the above






Answer: E

First-time exporters and importers often employ a cautious strategy with respect to terms of sale. Because of this, which of the following terms of sale would be least likely to be used by first-time exporters and importers?

First-time exporters and importers often employ a cautious strategy with respect to terms of sale. Because of this, which of the following terms of sale would be least likely to be used by first-time exporters and importers?




a. ex-works
b. free carrier
c. free along side
d. delivery duty paid
e. none of the above






Answer: D

Which of the following are not addressed by terms of sale?

Which of the following are not addressed by terms of sale?



a) cost of the product
b) risk of physical loss
c) costs of moving product from one place to another
d) responsibilities of parties to the transaction
e) none of the above






Answer: E

Water ports can be controlled and managed by _____.

Water ports can be controlled and managed by _____.



a. federal governments
b. state governments
c. city governments
d. private interests
e. all of the above






Answer: E

Which one was NOT one of the characteristics of the "early days" of logistics?

Which one was NOT one of the characteristics of the "early days" of logistics?



a. an emphasis on making sure that the goods arrived in good condition
b. an emphasis on low-cost transportation
c. long transit times
d. an emphasis on customer satisfaction
e. None of the above






Answer: D

"Supply chain management" is now considered to include not only the management of all of the activities that are part of "logistics," but also the management of the relationships of a company with its suppliers and customers.

"Supply chain management" is now considered to include not only the management of all of the activities that are part of "logistics," but also the management of the relationships of a company with its suppliers and customers.



a. true
b. false







Answer: A

Information on foreign countries, including their economic environment, their political environment, and their geography, can easily be found in several publications. Which is NOT one of the organizations that publishes background information on countries?

Information on foreign countries, including their economic environment, their political environment, and their geography, can easily be found in several publications. Which is NOT one of the organizations that publishes background information on countries?




a. The Economist's Intelligence Unit
b. The Central Intelligence Agency e. None of the above
c. The U.S. Department of Commerce
d. The United Nations' UNICEF
e. None of the above






Answer: D

A firm just beginning to ship internationally is recommended to _____.

A firm just beginning to ship internationally is recommended to _____.




a) join an appropriate professional organization
b) take a college course in international logistics
c) hire an international freight forwarder
d) contact their country's department of commerce
e) none of the above







Answer: C

Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm's industry to its advantage. Your firm takes a(n) ________ approach to the marketing environment.

Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm's industry to its advantage. Your firm takes a(n) ________ approach to the marketing environment.



A) reactive
B) proactive
C) adversarial
D) passive
E) team work





Answer: B

Value marketing is the strategy of offering consumers ________.

Value marketing is the strategy of offering consumers ________.




A) high quality at a high price
B) luxury quality at a high price
C) lesser quality at a low price
D) reasonable quality at a fair price
E) little quality at a low price





Answer: D

Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________. 




A) financial intermediaries
B) physical distribution firms
C) marketing services agencies
D) resellers
E) wholesalers





Answer: A

Jolene's firm markets preplanning services for a mortician. She finds that most of her target market wants to avoid discussing their future funeral needs, and she must somehow first get their attention. Jolene's firm most likely practices the ________.

Jolene's firm markets preplanning services for a mortician. She finds that most of her target market wants to avoid discussing their future funeral needs, and she must somehow first get their attention. Jolene's firm most likely practices the ________.




A) production concept
B) marketing concept
C) selling concept
D) social marketing concept
E) societal marketing concept





Answer: C

Through ________, many companies today are strengthening their connections to all partners, from providers of raw materials to components to final products that are delivered to final buyers.

Through ________, many companies today are strengthening their connections to all partners, from providers of raw materials to components to final products that are delivered to final buyers.






A) supply chain management
B) direct marketing
C) partnership relationship marketing
D) customized marketing
E) equity marketing




Answer: A

The final step in the marketing process is ________.

The final step in the marketing process is ________.





A) capturing value from customers
B) creating customer loyalty
C) creating customer lifetime value
D) understanding the marketplace
E) designing a customer-driven marketing strategy





Answer: A

Amazon.com leverages relationships with its 35 million customers by offering them music, videos, gifts, toys, consumer electronics, and office products, among other items. Based on previous purchase history, the company recommends related CDs, books, videos, or other products that might interest a customer. This most directly helps Amazon.com capture a greater ________.

Amazon.com leverages relationships with its 35 million customers by offering them music, videos, gifts, toys, consumer electronics, and office products, among other items. Based on previous purchase history, the company recommends related CDs, books, videos, or other products that might interest a customer. This most directly helps Amazon.com capture a greater ________.



A) partner value
B) share of customer
C) profit margin
D) social network
E) customer loyalty






Answer: B

Customer-perceived value is determined by a customer's ________ of the benefits and costs of a market offering relative to those of competing offers.

Customer-perceived value is determined by a customer's ________ of the benefits and costs of a market offering relative to those of competing offers.





A) personal assessment (dánh giá cá nhân)
B) rational expectations
C) accurate assessment
D) objective evaluation
E) emotional understanding




Answer: A

The key to delivering customer satisfaction is to match ________ with ________.

The key to delivering customer satisfaction is to match ________ with ________.




A) company performance; the competition's performance
B) company performance; competitive prices
C) relationship building; performance tools
D) company performance; unique products
E) customer expectations; product performance








Answer: E

Pete Sanchez, a recent graduate of business school, has a different approach than his marketing manager, who believes in keeping customers at arm's length and using mass media advertising. Pete knows that today few successful firms still practice true ________.

Pete Sanchez, a recent graduate of business school, has a different approach than his marketing manager, who believes in keeping customers at arm's length and using mass media advertising. Pete knows that today few successful firms still practice true ________.




A) club marketing
B) frequency marketing
C) mass marketing
D) customer satisfaction
E) market segmentation





Answer: C

Marie Ortiz enjoys her work at Futuristic Designs, Inc. Her organization understands and anticipates customer needs even better than customers themselves do and creates products and services to meet current and future wants and demands. Marie's firm practices ________ marketing.

Marie Ortiz enjoys her work at Futuristic Designs, Inc. Her organization understands and anticipates customer needs even better than customers themselves do and creates products and services to meet current and future wants and demands. Marie's firm practices ________ marketing.





A) customer-driven
B) customer-driving
C) relationship
D) societal
E) social





Answer: B

Herb Kelleher of Southwest Airlines used the marketing concept in his successful organization. Having a customer department rather than a marketing department, as suggested by Kelleher, is an example of a(n) ________ perspective.

Herb Kelleher of Southwest Airlines used the marketing concept in his successful organization. Having a customer department rather than a marketing department, as suggested by Kelleher, is an example of a(n) ________ perspective.




A) outside-in
B) external
C) inside-out
D) continuous improvement
E) traditional




Answer: A
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