First-time exporters and importers often employ a cautious strategy with respect to terms of sale. Because of this, which of the following terms of sale would be lease likely to be used by first-time exporters and importers?

First-time exporters and importers often employ a cautious strategy with respect to terms of sale. Because of this, which of the following terms of...

With respect to INCOTERMS, the seller transfers all risk of loss and all responsibility for expenses on the buyer at his loading dock in a(n) ______ transaction.

With respect to INCOTERMS, the seller transfers all risk of loss and all responsibility for expenses on the buyer at his loading dock in a(n) ______...

Which of the following are not addressed by terms of sale?

Which of the following are not addressed by terms of sale? a. cost of the product b. risk of physical loss c. costs of moving product from one place...

First-time exporters and importers often employ a cautious strategy with respect to terms of sale. Because of this, which of the following terms of sale would be least likely to be used by first-time exporters and importers?

First-time exporters and importers often employ a cautious strategy with respect to terms of sale. Because of this, which of the following terms of...

With respect to INCOTERMS, the seller transfers all risk of loss and all responsibility for expenses on the buyer at his loading dock in a(n) _____ transaction.

With respect to INCOTERMS, the seller transfers all risk of loss and all responsibility for expenses on the buyer at his loading dock in a(n) _____...

Which of the following are not addressed by terms of sale?

Which of the following are not addressed by terms of sale? a) cost of the product b) risk of physical loss c) costs of moving product from one place...

Logistics management encompasses more activities than does supply chain management.

Logistics management encompasses more activities than does supply chain management. a. true b. false Answer: ...

Inventory management is probably the single most important element of international logistics.

Inventory management is probably the single most important element of international logistics. a. true b. false Answer: ...

A(n) _____ finds and services markets overseas on behalf of domestic manufactures.

A(n) _____ finds and services markets overseas on behalf of domestic manufactures. a. export management company b. export trading company c. export...

Water ports can be controlled and managed by _____.

Water ports can be controlled and managed by _____. a. federal governments b. state governments c. city governments d. private interests e. all of...

In terms of intermodal traffic, US railroads load more containers than barges.

In terms of intermodal traffic, US railroads load more containers than barges. a. true b. false Answer: ...

The best trading partners for the US are Canada and

The best trading partners for the US are Canada and a. China b. Germany c. Japan d. Mexico e. Singapore Answer: ...

An emphasis on customer satisfaction was NOT one of the characteristics of the "early days" of logistics.

An emphasis on customer satisfaction was NOT one of the characteristics of the "early days" of logistics. a. true b. false Answer:...

Which one was NOT one of the characteristics of the "early days" of logistics?

Which one was NOT one of the characteristics of the "early days" of logistics? a. an emphasis on making sure that the goods arrived in good condition b....

"Reverse logistics" deals with the activities involved in the return of products to the manufacturer, including the return of used packaging.

"Reverse logistics" deals with the activities involved in the return of products to the manufacturer, including the return of used packaging. a....

Transportation decisions are more complicated in international logistics than they are in domestic logistics.

Transportation decisions are more complicated in international logistics than they are in domestic logistics. a. true b. false Answer: ...

International logistics includes activities that are not part of domestic logistics.

International logistics includes activities that are not part of domestic logistics. a. true b. false Answer: ...

"Supply chain management" is now considered to include not only the management of all of the activities that are part of "logistics," but also the management of the relationships of a company with its suppliers and customers.

"Supply chain management" is now considered to include not only the management of all of the activities that are part of "logistics," but also the management...

In 2012, the United States exported more goods than any other country in the world.

In 2012, the United States exported more goods than any other country in the world. a. true b. false Answer: ...

Information on foreign countries, including their economic environment, their political environment, and their geography, can easily be found in several publications. Which is NOT one of the organizations that publishes background information on countries?

Information on foreign countries, including their economic environment, their political environment, and their geography, can easily be found in several...

The euro has replaced the currencies of all the other countries of the European Union.

The euro has replaced the currencies of all the other countries of the European Union. a) true b) false Answer: ...

The North American Free Trade Association (NAFTA) includes only the United States and Canada.

The North American Free Trade Association (NAFTA) includes only the United States and Canada. a) true b) false Answer: ...

World trade in services represents a higher percentage of total world trade than does world trade in merchandise.

World trade in services represents a higher percentage of total world trade than does world trade in merchandise. a) true b) false Answer:...

The country that represents the largest share of international trade is China.

The country that represents the largest share of international trade is China. a) true b) false Answer: ...

A firm just beginning to ship internationally is recommended to _____.

A firm just beginning to ship internationally is recommended to _____. a) join an appropriate professional organization b) take a college course...

Materials management refers to what the firm does with inputs.

Materials management refers to what the firm does with inputs. a) true b) false Answer: ...

Logistics was originally a military term

Logistics was originally a military term a) true b) false Answer: ...

One expert has suggested that shippers can generally be placed into ____ evolutionary stages to describe their involvement in international logistics.

One expert has suggested that shippers can generally be placed into ____ evolutionary stages to describe their involvement in international logistics. a)...

A manager may pay more for one element of service in order to save an even larger amount on a different element. This is called _____.

A manager may pay more for one element of service in order to save an even larger amount on a different element. This is called _____. a) efficient...

Innovations is a producer of electronic circuits that power a variety of technological devices produced by other companies. Innovations sells its products to ________ markets.

Innovations is a producer of electronic circuits that power a variety of technological devices produced by other companies. Innovations sells its products...

Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm's industry to its advantage. Your firm takes a(n) ________ approach to the marketing environment.

Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm's industry to its advantage. Your firm takes...

Legislation affecting business around the world will continue to ________.

Legislation affecting business around the world will continue to ________.A) become standardizedB) increaseC) remain steadyD) decreaseE) threaten the...

A society's basic values, perceptions, preferences, and behaviors are all part of its ________ environment.

A society's basic values, perceptions, preferences, and behaviors are all part of its ________ environment.A) socialB) culturalC) politicalD) cultural-economicE)...

Marketers can take a(n) ________ by taking aggressive action to affect the publics and forces in their marketing environments.

Marketers can take a(n) ________ by taking aggressive action to affect the publics and forces in their marketing environments.A) environmental stanceB)...

Because of increasing ________, Americans will demand higher quality products, books, magazines, travel, personal computers, and Internet services.

Because of increasing ________, Americans will demand higher quality products, books, magazines, travel, personal computers, and Internet services.A)...

The ________ environment consists of factors that affect consumer purchasing power and spending patterns.

The ________ environment consists of factors that affect consumer purchasing power and spending patterns.A) culturalB) politicalC) technologicalD) economicE)...

Value marketing is the strategy of offering consumers ________.

Value marketing is the strategy of offering consumers ________.A) high quality at a high priceB) luxury quality at a high priceC) lesser quality at a...

The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the ________.

The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the ________.A) raw material...

A consumer organization, environmental group, or minority group has challenged your firm's stand on a local issue. Your firm is being challenged by a ________ public.

A consumer organization, environmental group, or minority group has challenged your firm's stand on a local issue. Your firm is being challenged by a...

Workers, managers, and members of the board are all part of a company's ________ public.

Workers, managers, and members of the board are all part of a company's ________ public.A) generalB) internalC) localD) intermediaryE) marketAnswer:...

Percy Original caters to a market of individuals and households that buys goods and services for personal consumption. Percy Original caters to a ________ market.

Percy Original caters to a market of individuals and households that buys goods and services for personal consumption. Percy Original caters to a ________...

Research has shown that the most important demographic trend in the United States is the ________.

Research has shown that the most important demographic trend in the United States is the ________.A) changing age structure of the populationB) mobility...

All of the groups within a company are called the ________.

All of the groups within a company are called the ________.A) cultural environmentB) local publicC) internal environmentD) corporate cultureE) general...

Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying...

A(n) ________ is defined as any group that has an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.

A(n) ________ is defined as any group that has an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.A)...

The ultimate aim of customer relationship management is to produce ________.

The ultimate aim of customer relationship management is to produce ________.A) customer equityB) market shareC) sales volumeD) a reliable databaseE) higher...

Jolene's firm markets preplanning services for a mortician. She finds that most of her target market wants to avoid discussing their future funeral needs, and she must somehow first get their attention. Jolene's firm most likely practices the ________.

Jolene's firm markets preplanning services for a mortician. She finds that most of her target market wants to avoid discussing their future funeral needs,...

The marketing world is embracing ________ because consumers can wield greater power and control in the marketplace through communication technologies.

The marketing world is embracing ________ because consumers can wield greater power and control in the marketplace through communication technologies. A)...

Through ________, many companies today are strengthening their connections to all partners, from providers of raw materials to components to final products that are delivered to final buyers.

Through ________, many companies today are strengthening their connections to all partners, from providers of raw materials to components to final products...

The final step in the marketing process is ________.

The final step in the marketing process is ________.A) capturing value from customersB) creating customer loyaltyC) creating customer lifetime valueD)...

____ is one of the best ways to increase share of customer.

____ is one of the best ways to increase share of customer.A) Targeting new customersB) Using bait and switchC) Cross-sellingD) DivestingE) Partnership...

Amazon.com leverages relationships with its 35 million customers by offering them music, videos, gifts, toys, consumer electronics, and office products, among other items. Based on previous purchase history, the company recommends related CDs, books, videos, or other products that might interest a customer. This most directly helps Amazon.com capture a greater ________.

Amazon.com leverages relationships with its 35 million customers by offering them music, videos, gifts, toys, consumer electronics, and office products,...

Customer-perceived value is determined by a customer's ________ of the benefits and costs of a market offering relative to those of competing offers.

Customer-perceived value is determined by a customer's ________ of the benefits and costs of a market offering relative to those of competing offers.A)...

The key to delivering customer satisfaction is to match ________ with ________.

The key to delivering customer satisfaction is to match ________ with ________.A) company performance; the competition's performanceB) company performance;...

A room upgrade offered by a hotel to a guest who often stays in the hotel is an example of a ________.

A room upgrade offered by a hotel to a guest who often stays in the hotel is an example of a ________.A) frequency marketing programB) basic customer...

Pete Sanchez, a recent graduate of business school, has a different approach than his marketing manager, who believes in keeping customers at arm's length and using mass media advertising. Pete knows that today few successful firms still practice true ________.

Pete Sanchez, a recent graduate of business school, has a different approach than his marketing manager, who believes in keeping customers at arm's length...

Marie Ortiz enjoys her work at Futuristic Designs, Inc. Her organization understands and anticipates customer needs even better than customers themselves do and creates products and services to meet current and future wants and demands. Marie's firm practices ________ marketing.

Marie Ortiz enjoys her work at Futuristic Designs, Inc. Her organization understands and anticipates customer needs even better than customers themselves...

When customers don't know what they want or don't even know what's possible, the most effective strategy is ________ marketing.

When customers don't know what they want or don't even know what's possible, the most effective strategy is ________ marketing.A) customer-drivenB) customer-drivingC)...

The societal marketing concept seeks to establish a balance between consumer short-run wants and consumer ________.

The societal marketing concept seeks to establish a balance between consumer short-run wants and consumer ________.A) short-run costs and profitsB) short-run...

The three areas of consideration that should be balanced in the societal marketing concept are consumer wants, society's interests, and ________.

The three areas of consideration that should be balanced in the societal marketing concept are consumer wants, society's interests, and ________.A) human...

Building, keeping, and growing profitable relationships by delivering customer value and satisfaction is called ________.

Building, keeping, and growing profitable relationships by delivering customer value and satisfaction is called ________.A) customer lifetime valueB)...

"Build a better mousetrap and the world will beat a path to your door" reflects the ________ concept.

"Build a better mousetrap and the world will beat a path to your door" reflects the ________ concept.A) productionB) marketingC) sellingD) productE) target...

According to the authors of your text, the ________ concept is a "sense and respond" philosophy rather than a "make and sell" philosophy.

According to the authors of your text, the ________ concept is a "sense and respond" philosophy rather than a "make and sell" philosophy. A) productB)...

A firm that uses the selling concept takes a(n) ________ approach.

A firm that uses the selling concept takes a(n) ________ approach.A) outside-inB) passiveC) inside-outD) societalE) customer serviceAnswer:...

Herb Kelleher of Southwest Airlines used the marketing concept in his successful organization. Having a customer department rather than a marketing department, as suggested by Kelleher, is an example of a(n) ________ perspective.

Herb Kelleher of Southwest Airlines used the marketing concept in his successful organization. Having a customer department rather than a marketing department,...

Consumer research, product development, communication, distribution, pricing, and service are all core ________ activities.

Consumer research, product development, communication, distribution, pricing, and service are all core ________ activities.A) exchangeB) marketingC) managementD)...

The art and science of choosing target markets and building profitable relationships with them is called ________.

The art and science of choosing target markets and building profitable relationships with them is called ________.A) marketing managementB) positioningC)...

Selecting which segments of a population of customers to serve is called ________.

Selecting which segments of a population of customers to serve is called ________.A) market segmentationB) positioningC) customizationD) target marketingE)...

According to the production concept, consumers will favor products that are ________ and ________.

According to the production concept, consumers will favor products that are ________ and ________.A) satisfying; quality focusedB) advertised; affordableC)...

________ are human needs as shaped by individual personality and culture.

________ are human needs as shaped by individual personality and culture.A) NeedsB) WantsC) DemandsD) ValuesE) ExchangesAnswer:...

When backed by buying power, wants become ________.

When backed by buying power, wants become ________.A) social needsB) demandsC) physical needsD) self-esteem needsE) exchangesAnswer:...

A(n) ________ is some combination of products, services, information, or experiences offered to consumers to satisfy a need or want.

A(n) ________ is some combination of products, services, information, or experiences offered to consumers to satisfy a need or want.A) market offering...

________ is the act of obtaining(có dc) a desired object (d?i tu?ng mong mu?n) from someone by offering something in return.

________ is the act of obtaining(có dc) a desired object (d?i tu?ng mong mu?n) from someone by offering something in return.A) ValuationB) ExchangeC)...

A(n) ________ is the set of actual and potential buyers of a product.

A(n) ________ is the set of actual and potential buyers of a product.A) marketB) audienceC) groupD) segmentE) exchangeAnswer:...

_____ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange.

_____ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange.A)...

According to management guru Peter Drucker, "The aim of marketing is to ________."

According to management guru Peter Drucker, "The aim of marketing is to ________."A) create customer valueB) identify customer demandsC) make selling...