NAIMMCQ
MKT Chapter 11
When General Motors provides payments or price reductions to its new car dealers as rewards for participating in advertising and sales support programs, it is granting a ________.
When General Motors provides payments or price reductions to its new car dealers as rewards for participating in advertising and sales support programs, it is granting a ________.
When General Motors provides payments or price reductions to its new car dealers as rewards for participating in advertising and sales support programs, it is granting a ________.
A) trade discount
B) functional discount
C) cash discount
D) promotional allowance
E) trade credit
Answer: D