___ advertising is an arrangement in which the manufacturer and the retailer split the costs of advertising the manufacturer's brand.

___ advertising is an arrangement in which the manufacturer and the retailer split the costs of advertising the manufacturer's brand.

___ advertising is an arrangement in which the manufacturer and the retailer split the costs of advertising the manufacturer's brand.




a. Advocacy
b. Comparative
c. Institutional
d. One-to-one
e. Cooperative


ANSWER: e