An ad for the new Magnifique perfume by Lancome shows that it can be purchased at Macy's. This ad is most likely an example of ___ advertising.
a. comparative
b. institutional
c. cooperative
d. advocacy
e. strategic
ANSWER: c
An ad for the new Magnifique perfume by Lancome shows that it can be purchased at Macy's. This ad is most likely an example of ___ advertising.
a. comparative
b. institutional
c. cooperative
d. advocacy
e. strategic
ANSWER: c