Arkadium creates games adults and kids can play on the Internet. While people play these games, advertising creatively appears in or around the game. Their clients include General Motors, NBC, Warner Bros., and more. Arkadium is creating ___ to reach target markets for its clients.
a. an infomercial
b. a videomercial
c. a relationship tool
d. advergaming
e. an interconnect
ANSWER: d