The U.S. Army created a video game called America's Army to boost its recruiting efforts. The game is an example of:
a. an interconnect.
b. a videomercial.
c. advergaming.
d. a relationship tool.
e. an infomercial.
ANSWER: c
The U.S. Army created a video game called America's Army to boost its recruiting efforts. The game is an example of:
a. an interconnect.
b. a videomercial.
c. advergaming.
d. a relationship tool.
e. an infomercial.
ANSWER: c