__ is a measure of the number of times an individual is exposed to a brand message. It is used to measure the intensity of a specific medium's coverage.

__ is a measure of the number of times an individual is exposed to a brand message. It is used to measure the intensity of a specific medium's coverage.

__ is a measure of the number of times an individual is exposed to a brand message. It is used to measure the intensity of a specific medium's coverage.


a. Synchronization
b. Reach
c. Cost per contact
d. Media scheduling
e. Frequency


ANSWER: e