The ability of an advertising medium to reach a precisely defined market is called:
a. audience selectivity
b. market singularity
c. geographic selectivity
d. noise filtering ability
e. life span
ANSWER: a
The ability of an advertising medium to reach a precisely defined market is called:
a. audience selectivity
b. market singularity
c. geographic selectivity
d. noise filtering ability
e. life span
ANSWER: a