Pepsi-Cola uses reminder advertising that runs steadily all year. This is an example of a ___ media schedule.

Pepsi-Cola uses reminder advertising that runs steadily all year. This is an example of a ___ media schedule.

Pepsi-Cola uses reminder advertising that runs steadily all year. This is an example of a ___ media schedule.


a. seasonal
b. pulsing
c. flighted
d. consecutive
e. continuous


ANSWER: e