Products in the latter stages of the product life cycle, which are advertised on a reminder basis, use a(n) ___ media schedule.

Products in the latter stages of the product life cycle, which are advertised on a reminder basis, use a(n) ___ media schedule.

Products in the latter stages of the product life cycle, which are advertised on a reminder basis, use a(n) ___ media schedule.


a. intermittent
b. bursting
c. continuous
d. trailing
e. unremitting


ANSWER: c