The innovation management system approach yields two favorable outcomes: it helps create an innovation-oriented company culture, and it ________.

The innovation management system approach yields two favorable outcomes: it helps create an innovation-oriented company culture, and it ________.










A) clearly assigns responsibility for the process
B) yields a larger number of new-product ideas
C) guarantees successful products
D) frees up senior management time
E) requires less budget support











Answer: B


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