which regional subculture is most conservative? which is most liberal?
Answer:
conservative-South
liberal- West
which regional subculture is known as the "heartland of America"?
which regional subculture is known as the "heartland of America"?
Answer: the midwest
what is the largest regional subculture making up over 37% of the population? what is the smallest one making up under 18%?
what is the largest regional subculture making up over 37% of the population? what is the smallest one making up under 18%?
Answer:
the largest- South
the smallest- Northeast
which marketing group is very focused on staying fit, career changes, dating, and exploring technology?
which marketing group is very focused on staying fit, career changes, dating, and exploring technology?
Answer: baby boomers
which marketing group likes to be given options, and is willing to switch brands for things like easy packaging assuming equal quality?
which marketing group likes to be given options, and is willing to switch brands for things like easy packaging assuming equal quality?
Answer: baby boomers
which marketing group are workaholics, and are healthier and wealthier than previous generations?
which marketing group are workaholics, and are healthier and wealthier than previous generations?
Answer: baby boomers
which marketing group focuses on careers for women?
which marketing group focuses on careers for women?
Answer: baby boomers
which marketing group has the biggest purchasing and consumption power?
which marketing group has the biggest purchasing and consumption power?
Answer: baby boomers
what market group was born in btw the years of 1946-1964 post wwII?
what market group was born in btw the years of 1946-1964 post wwII?
Answer: baby boomers
what are people and institutions that teach the ways of a culture known as?
what are people and institutions that teach the ways of a culture known as?
Answer: acculturation agent
what refers to the process of movement and adaptation to one country's cultural environment by a person from another country?
what refers to the process of movement and adaptation to one country's cultural environment by a person from another country?
Answer: Acculturation
which ethnic subculture is brand loyal to familiar, high quality brands and are willing to spend more money for brand named products?
which ethnic subculture is brand loyal to familiar, high quality brands and are willing to spend more money for brand named products?
Answer: Asian Americans
which ethnic subculture is aka "swappable shopaholics"?
which ethnic subculture is aka "swappable shopaholics"?
Answer: Asian Americans
which ethnic subculture has strict traditional gender roles?
which ethnic subculture has strict traditional gender roles?
Answer: Asian Americans
which ethnic subculture views social harmony and relationships over independence and individuality?
which ethnic subculture views social harmony and relationships over independence and individuality?
Answer: Asian Americans
which ethnic subculture is the wealthiest and most educated minority?
which ethnic subculture is the wealthiest and most educated minority?
Answer: Asian Americans
which ethnic subculture has very petite women?
which ethnic subculture has very petite women?
Answer: Asian Americans
which ethnic subculture saves more money than any other consumer group?
which ethnic subculture saves more money than any other consumer group?
Answer: Asian Americans
which ethnic subculture is the most technically oriented over all ethnic groups?
which ethnic subculture is the most technically oriented over all ethnic groups?
Answer: Asian Americans
which ethnic subculture is very brand conscious but not brand loyal?
which ethnic subculture is very brand conscious but not brand loyal?
Answer: Asian Americans
which ethnic subculture wants to form connections with brands that embrace their culture?
which ethnic subculture wants to form connections with brands that embrace their culture?
Answer: Hispanic Americans
which ethnic subculture has stereotypical sex roles?
which ethnic subculture has stereotypical sex roles?
Answer: Hispanic Americans
which ethnic subculture's adolescents are more inclined to adopt their parents religious beliefs?
which ethnic subculture's adolescents are more inclined to adopt their parents religious beliefs?
Answer: Hispanic Americans
which ethnic subculture views family, loyalty, and a strong support system as honoring the family?
which ethnic subculture views family, loyalty, and a strong support system as honoring the family?
Answer: Hispanic Americans
which ethnic subculture makes up over 67% of the civilian labor force?
which ethnic subculture makes up over 67% of the civilian labor force?
Answer: Hispanic Americans
which ethnic subculture is the nation's largest minority group making up 17% of the population?
which ethnic subculture is the nation's largest minority group making up 17% of the population?
Answer: Hispanic Americans
which ethnic subculture has increasing levels of education and income levels?
which ethnic subculture has increasing levels of education and income levels?
Answer: Hispanic Americans
which ethnic subculture is centered in urban areas making them easy to reach?
which ethnic subculture is centered in urban areas making them easy to reach?
Answer: Hispanic Americans
which ethnic subculture views family as most important?
which ethnic subculture views family as most important?
Answer: Hispanic Americans
which ethnic subculture has a rapidly increasing buying power?
which ethnic subculture has a rapidly increasing buying power?
Answer: Af americans
which ethnic subculture spends more time than any other group consuming media?
which ethnic subculture spends more time than any other group consuming media?
Answer: Af americans
which ethnic subculture uses fewer coupons than caucasians?
which ethnic subculture uses fewer coupons than caucasians?
Answer: Af americans
which ethnic subculture spends the most time on grooming their hair and hair care products?
which ethnic subculture spends the most time on grooming their hair and hair care products?
Answer: Af Americans
which ethnic subculture exhibits greater fashion innovativeness and leadership than others?
which ethnic subculture exhibits greater fashion innovativeness and leadership than others?
Answer: AfAmericans
which ethnic subculture makes up 12% of the population?
which ethnic subculture makes up 12% of the population?
Answer: african americans
in the grey market, what is termed as how old a person feels?
in the grey market, what is termed as how old a person feels?
Answer: perceived age
in the grey market, what is termed as the actual number of years lived?
in the grey market, what is termed as the actual number of years lived?
Answer: chronological age
which generation is brand loyal to ones they know and trust, and is not driven by trends?
which generation is brand loyal to ones they know and trust, and is not driven by trends?
Answer: Gen X
Which generation had hip hop and grunge as well as "mtv" and enjoy reading rolling stone, vogue, and time magazine?
Which generation had hip hop and grunge as well as "mtv" and enjoy reading rolling stone, vogue, and time magazine?
Answer: Gen X
Which generation was once known as the slacker generation, and coined the term "work/life balance"?
Which generation was once known as the slacker generation, and coined the term "work/life balance"?
Answer: Gen X
which generation is highly educated, with high divorce rates and latchkey kids and know as the "sandwich" generation?
which generation is highly educated, with high divorce rates and latchkey kids and know as the "sandwich" generation?
Answer: Gen X
which generation was born between 1965-1985 (34-54), experienced economic downturns, and is an entrepreneurial generation?
which generation was born between 1965-1985 (34-54), experienced economic downturns, and is an entrepreneurial generation?
Answer: Gen X
Which is the second fastest growing market segment?
Which is the second fastest growing market segment?
Answer: the gray market
which market is a digital generation with a large economic power and powerful WOM transmitters?
which market is a digital generation with a large economic power and powerful WOM transmitters?
Answer: the youth market
which generation is not brand loyal, and prefers not to be talked down too?
which generation is not brand loyal, and prefers not to be talked down too?
Answer: Gen Y
which generation often discard items before their exp date, are promiscuous shoppers, have no problem with sex, and like blogs and vlogs?
which generation often discard items before their exp date, are promiscuous shoppers, have no problem with sex, and like blogs and vlogs?
Answer: Gen Y
which generation seeks to fit in instead of rebelling, trusts their parents, are competitive, and are the "ME" generation?
which generation seeks to fit in instead of rebelling, trusts their parents, are competitive, and are the "ME" generation?
Answer: Gen Y
which generation were the first to grow up with computers in their homes?
which generation were the first to grow up with computers in their homes?
Answer: Gen Y
which generations was born between 1984-2002 (13-31), is the most diverse generation, and makes up 1/3 of the population?
which generations was born between 1984-2002 (13-31), is the most diverse generation, and makes up 1/3 of the population?
Answer: Gen Y
which generation would rather save money, than spend it, also researches products before buying them, and family and friends affect their purchasing decisions?
which generation would rather save money, than spend it, also researches products before buying them, and family and friends affect their purchasing decisions?
Answer: Gen Z
which generation is concerned with the planet, volunteer work, and is technology advanced?
which generation is concerned with the planet, volunteer work, and is technology advanced?
Answer: Gen Z
Which generation is born between 1994-present (20 yrs and younger)
Which generation is born between 1994-present (20 yrs and younger)
Answer: Gen Z
what is the process where a product formerly associated with a specific ethnic group is detached from its roots and made available to other subcultures?
what is the process where a product formerly associated with a specific ethnic group is detached from its roots and made available to other subcultures?
Answer: De-ethnicitization
what is a group of people consisting of people of similar ages who have undergone similar experiences and share a powerful feeling of nostalgia known as? Ex: "Survivors of an Air Crash"
what is a group of people consisting of people of similar ages who have undergone similar experiences and share a powerful feeling of nostalgia known as? Ex: "Survivors of an Air Crash"
Answer: age cohort
what is a group whose members share a strong identification with an activity or art form known as? Ex: "grumpy old women" or "gun owners of CA"
what is a group whose members share a strong identification with an activity or art form known as? Ex: "grumpy old women" or "gun owners of CA"
Answer: microculture
what is it known as when a group has members that share beliefs and common experiences that set them apart from others? Ex: "goths" or "nerds"
what is it known as when a group has members that share beliefs and common experiences that set them apart from others? Ex: "goths" or "nerds"
Answer: subculture
what is something of common interest and its primary functions embedded in the relationship known as?
what is something of common interest and its primary functions embedded in the relationship known as?
Answer: object
which theory suggests that social networks will be more powerful communities if there is a way to activate relationships among people and objects?
which theory suggests that social networks will be more powerful communities if there is a way to activate relationships among people and objects?
Answer: social object theory
which type of communication involves creating entertaining or informative messages designed to be passed on by each message receiver, analogous to the spread of an epidemic (email)?
which type of communication involves creating entertaining or informative messages designed to be passed on by each message receiver, analogous to the spread of an epidemic (email)?
Answer: viral marketing
which type of communication is a promotional strategy that uses unconventional location and intensive world-of-mouth campaign to push products?
which type of communication is a promotional strategy that uses unconventional location and intensive world-of-mouth campaign to push products?
Answer: guerilla marketing
which type of communication is product information that individuals transmit to other individuals?
which type of communication is product information that individuals transmit to other individuals?
Answer: WOM
which type of opinion leaders are people who are hired to provide input in purchase decisions?
which type of opinion leaders are people who are hired to provide input in purchase decisions?
Answer: Surrogate Consumers
which type of opinion leaders are people who are actively involved in transmitting marketplace information of all types of products but not necessarily purchasers?
which type of opinion leaders are people who are actively involved in transmitting marketplace information of all types of products but not necessarily purchasers?
Answer: Market Mavens
which type of opinion leaders are also are early purchasers and are likely to be opinion seekers?
which type of opinion leaders are also are early purchasers and are likely to be opinion seekers?
Answer: Innovative Communicators
which type of opinion leaders are young, venturesome, technology enthusiastic, and early purchasers?
which type of opinion leaders are young, venturesome, technology enthusiastic, and early purchasers?
Answer: innovators
which type of opinion leadership is an expert in many fields?
which type of opinion leadership is an expert in many fields?
Answer: polymorphic leadership
which type of opinion leadership is an expert in a limited field?
which type of opinion leadership is an expert in a limited field?
Answer: monomorphic leadership
which type of opinion leadership is somebody whose recommendations are sought for all types of purchases?
which type of opinion leadership is somebody whose recommendations are sought for all types of purchases?
Answer: Generalized Opinion Leadership
who are people that are knowledgeable about products and whose advice is taken seriously by others?
who are people that are knowledgeable about products and whose advice is taken seriously by others?
Answer: Opinion leaders
which theory asserts that people look to the behavior of others to increase the stability of their self-evaluation?
which theory asserts that people look to the behavior of others to increase the stability of their self-evaluation?
Answer: social comparison theory
which theory asserts that people look to the behavior of others to increase the stability of their self-evaluation?
which theory asserts that people look to the behavior of others to increase the stability of their self-evaluation?
Answer: social comparison theory
what refers to change in beliefs or actions as a reaction to real or imagined group pressure; acceptance of norms?
what refers to change in beliefs or actions as a reaction to real or imagined group pressure; acceptance of norms?
Answer: conformity
what is it when the direction the group members leaned before discussion began becomes even more extreme in that direction after the group talks about it?
what is it when the direction the group members leaned before discussion began becomes even more extreme in that direction after the group talks about it?
Answer: Decision polarization
what is it known as when more people are involved in a decision each individual is less accountable of the outcomes?
what is it known as when more people are involved in a decision each individual is less accountable of the outcomes?
Answer: Diffusion of responsibility
what is it known as when group members tend to consider riskier alternatives after the group discusses an issue than they would if each member made his or her own decision without talking about it with others?
what is it known as when group members tend to consider riskier alternatives after the group discusses an issue than they would if each member made his or her own decision without talking about it with others?
Answer: Risky shift effect
what is similar to deindividuation and happens when we don't devote as much to a task because our contribution is part of a larger group effort?
what is similar to deindividuation and happens when we don't devote as much to a task because our contribution is part of a larger group effort?
Answer: Social loafing
What type of power is power to influence through intimidation?
What type of power is power to influence through intimidation?
Answer: coercive power
What type of power is power to provide positive reinforcement?
What type of power is power to provide positive reinforcement?
Answer: reward power
What type of power is derived from possessing a specific knowledge or skill?
What type of power is derived from possessing a specific knowledge or skill?
Answer: expert power
What is the process whereby individual identities become submerged within a group known as?
What is the process whereby individual identities become submerged within a group known as?
Answer: Deindividuation
What type of power is granted by virtue of social agreements?
What type of power is granted by virtue of social agreements?
Answer: legitimate power
What type of power has power because an individual knows something others would like to know?
What type of power has power because an individual knows something others would like to know?
Answer: informational power
What type of power has the power to change another's behavior to please or identify with a referent?
What type of power has the power to change another's behavior to please or identify with a referent?
Answer: referent power
if a person is admired, consumer may try to imitate
What type of power has the capacity to alter the actions of others?
What type of power has the capacity to alter the actions of others?
Answer: social power
To the degree that you are able to make someone else do something, whether they do it willingly or not, you have power over that person.
Which type of reference group involve individual's motivation to distance him/herself from a negative reference group being as powerful or more powerful than his/her desire to please a positive group?
Which type of reference group involve individual's motivation to distance him/herself from a negative reference group being as powerful or more powerful than his/her desire to please a positive group?
Answer: Avoidance group
ex: advertisement showing an undesirable person who uses a competitor's product
Which type of reference group are idealized figures that one's ideal self can aspire to as well as others whom we don't personally know but whom we admire?
Which type of reference group are idealized figures that one's ideal self can aspire to as well as others whom we don't personally know but whom we admire?
Answer: aspirational reference group
Which type of reference group are ordinary figures that one's actual self can relate to, also they could be others whom we know and admire?
Which type of reference group are ordinary figures that one's actual self can relate to, also they could be others whom we know and admire?
Answer: membership reference group
Which reference group's members identify each other through shared emotions, moral beliefs, styles of life, and the products they jointly consume as a part of their tribal affiliation?
Which reference group's members identify each other through shared emotions, moral beliefs, styles of life, and the products they jointly consume as a part of their tribal affiliation?
Answer: consumer tribes
Which type of reference group is a group of consumers who share a lifestyle and who can identify with each other because of a shared allegiance to an activity or product?
Which type of reference group is a group of consumers who share a lifestyle and who can identify with each other because of a shared allegiance to an activity or product?
Answer: consumer tribes
Which type of reference group is a group of consumers who share a set of social relationships based on usage of or interest in a product?
Which type of reference group is a group of consumers who share a set of social relationships based on usage of or interest in a product?
Answer: brand community
Which type of reference group influence has decisions about specific brands or activities are affected as individuals compare themselves to group members?
Which type of reference group influence has decisions about specific brands or activities are affected as individuals compare themselves to group members?
Answer: comparative influence
Which type of reference group influence helps to set and enforce fundamental standards of conduct and shape values?
Which type of reference group influence helps to set and enforce fundamental standards of conduct and shape values?
Answer: normative influence
Which type of reference group influence involves the individuals feelings that the purchase or use of a particular brand will enhance the image others have of him or her?
Which type of reference group influence involves the individuals feelings that the purchase or use of a particular brand will enhance the image others have of him or her?
Answer: value-expressive influence
Which type of reference group influence involves the individuals decision to purchase a particular brand is influenced by the preferences of people with whom he or she has social interaction and is driven by others' expectations?
Which type of reference group influence involves the individuals decision to purchase a particular brand is influenced by the preferences of people with whom he or she has social interaction and is driven by others' expectations?
Answer: utilitarian influence
Which type of reference group influence has the individual seeking brand-related knowledge and experience from friends, relatives, or neighbors who have reliable information about the brands?
Which type of reference group influence has the individual seeking brand-related knowledge and experience from friends, relatives, or neighbors who have reliable information about the brands?
Answer: informational influence
What is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior?
What is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior?
Answer: Reference group
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