The communication capabilities of Internet-enabled technologies take three forms: (1) marketer-to-consumer e-mail notification, (2) consumer-to-marketer...
Dynamic pricing refers to
Dynamic pricing refers toA) setting the price of a line of products at a number of different specific pricing points.B) charging the highest price possible...
A company monitors the amount of time per month, in minutes, visitors spend on a company's website to gauge __________.
A company monitors the amount of time per month, in minutes, visitors spend on a company's website to gauge __________.A) cookienessB) click fraudC) bouncienessD)...
Yahoo! allows users to create personalized My Yahoo! pages. Users can add or delete a variety of information from their personal pages, including stock quotes, weather conditions, and local TV schedules. This is an example of a high degree of __________.
Yahoo! allows users to create personalized My Yahoo! pages. Users can add or delete a variety of information from their personal pages, including stock...
Which of the following statements regarding spam is most accurate?
Which of the following statements regarding spam is most accurate?A) The CAN-SPAM Act is a "tongue in cheek" reference to "canned SPAM."B) The CAN-SPAM...
Marketers produce a customer experience through seven website design elements: (1) context; (2) content; (3) community; (4) customization; (5) __________; (6) connection; and (7) commerce.
Marketers produce a customer experience through seven website design elements: (1) context; (2) content; (3) community; (4) customization; (5) __________;...
Airline, car rental, and lodging electronic reservation systems such as Orbitz allow comparison shopping for the lowest fares, rents, and rates and almost immediate access to and confirmation of travel arrangements and accommodations. This demonstrates how electronic commerce contributes to customer value through the creation of
Airline, car rental, and lodging electronic reservation systems such as Orbitz allow comparison shopping for the lowest fares, rents, and rates and almost...
Another name for a reproductive population is
Another name for a reproductive population is
A. deme.
B. species.
C. haplogroup.
D. genus.
Answer: De...
The two main types of mutations are
The two main types of mutations are
A. synonymous and nonsynonymous.
B. frameshift and transposable.
C. spontaneous and induced.
D. point and synonymous.
Answer: Spontaneous...
At the end of last semester, your professor had a baby. In class, she notes that her baby weighed 7.2 lbs at birth. The other babies in the nursery that week weighed 7.0 lbs, 6.8 lbs, 9.2 lbs, 7.5 lbs, and 7.3 lbs. When she asks what phenomenon this pattern of birth weights represents, you raise your hand and correctly answer
At the end of last semester, your professor had a baby. In class, she notes that her baby weighed 7.2 lbs at birth. The other babies in the nursery...
The three patterns of natural selection are
The three patterns of natural selection are
A. one-way, disruptive, and stabilizing.
B. disruptive, equilibrium, and directional.
C. mutation, stabilizing,...
Mutation is the only source of new genetic material.
Mutation is the only source of new genetic material.
A. true
B. false
Answer: Tr...
Members of a population that can breed and produce viable offspring are considered to be of the same
Members of a population that can breed and produce viable offspring are considered to be of the same
A. allogroup.
B. matriline.
C. patriline.
D....
Which of the following abnormalities is not linked to malaria?
Which of the following abnormalities is not linked to malaria?
A. Sickle-cell anemia
B. Leucism
C. Thalassemia
D. Favism
Answer: Leuci...
The gene pool includes only the beneficial traits in a population.
The gene pool includes only the beneficial traits in a population.
A. true
B. false
Answer: Fal...
Lactase deficiency is the most common protein deficiency in the world.
Lactase deficiency is the most common protein deficiency in the world.
A. true
B. false
Answer: Tr...
Huntington's chorea is a genetically linked debilitating degenerative disorder with an onset usually after the fourth decade of life. The reason that this disease has not been eliminated through natural selection and is actually quite prevalent among communities in Lake Maracaibo, Venezuela, is
Huntington's chorea is a genetically linked debilitating degenerative disorder with an onset usually after the fourth decade of life. The reason that...
Your cousin just started a part-time job at a blood bank. He tells you that a surprisingly large number of Native Americans come in to donate blood. You explain to him that, based on what you learned in physical anthropology class, this is not all that surprising because
Your cousin just started a part-time job at a blood bank. He tells you that a surprisingly large number of Native Americans come in to donate blood....
Compared to the normal male karyotype, a man affected by Klinefelter's syndrome has
Compared to the normal male karyotype, a man affected by Klinefelter's syndrome has
A. one more Y chromosome.
B. an extra X and an extra Y chromosome.
C....
A change in allele frequencies from one generation to the next is an example of evolution.
A change in allele frequencies from one generation to the next is an example of evolution.
A. true
B. false
Answer: Tr...
If 70% of the hypothetical population passed along allele B, the dominant allele for brown eyes, and 30% passed along allele b, the recessive allele for blue eyes, the proportion of the subsequent generation with brown eyes would be ___________ given Hardy-Weinberg equilibrium.
If 70% of the hypothetical population passed along allele B, the dominant allele for brown eyes, and 30% passed along allele b, the recessive allele...
An online article that your professor asked you to critique states that African Americans cannot contract malaria, even if they go to endemic areas, because of a genetic trait that confers protection from the disease. Your response is that this article is incorrect because
An online article that your professor asked you to critique states that African Americans cannot contract malaria, even if they go to endemic areas,...
Populations in which reproduction within the group is encouraged are called
Populations in which reproduction within the group is encouraged are called
A. endogamous.
B. exogamous.
C. bigamous.
D. polygamous.
Answer:&n...
Recent research indicates malaria was present in the Americas prior to Columbus.
Recent research indicates malaria was present in the Americas prior to Columbus.
A. true
B. false
Answer: Fal...
At Thanksgiving dinner, your dad tells the old story about how your great-grandmother's longevity was related to a daily breakfast of coffee and grapefruit plus broccoli every night with dinner. No one else in your extended family lived to over 100 like she did, and your dad insists that this is because everyone else in the family has failed in their attempt to follow her diet plan. You speak up this Thanksgiving and offer your hypothesis that the dietary failure of the subsequent generations suggests that
At Thanksgiving dinner, your dad tells the old story about how your great-grandmother's longevity was related to a daily breakfast of coffee and grapefruit...
The case of the peppered moth and industrial melanism during the Industrial Revolution in England illustrates
The case of the peppered moth and industrial melanism during the Industrial Revolution in England illustrates
A. directional selection favoring the...
A(n) __________ is a salesperson who processes routine orders or reorders for products that were already sold by the company.
A(n) __________ is a salesperson who processes routine orders or reorders for products that were already sold by the company.A) missionary salespersonB)...
To which element of the marketing mix is viral marketing most closely related?
To which element of the marketing mix is viral marketing most closely related?A) productB) media selectionC) promotionD) placeE) priceAnswer: C -...
A(n) __________ is an electronic shopping agent that combs websites to compare prices and product or service features.
A(n) __________ is an electronic shopping agent that combs websites to compare prices and product or service features.A) cookieB) data minerC) botD) digital...
Six general product and service categories dominate online consumer buying today and in the foreseeable future. One category includes items such as computers and consumer electronics, for which product information is an important part of the purchase decision. However,
Six general product and service categories dominate online consumer buying today and in the foreseeable future. One category includes items such as computers...
Sales management consists of three interrelated functions: (1) sales plan formulation; (2) sales plan implementation; and (3) __________.
Sales management consists of three interrelated functions: (1) sales plan formulation; (2) sales plan implementation; and (3) __________.A) salesforce...
Salespeople at Medtronic, Inc., the world leader in the heart pacemaker market, are in the operating room for more than 90 percent of the procedures performed with their product. Medtronic sales people participate in
Salespeople at Medtronic, Inc., the world leader in the heart pacemaker market, are in the operating room for more than 90 percent of the procedures performed...
The tasks involved in managing personal selling include setting objectives; organizing the salesforce; __________; and evaluating the performance of individual salespeople.
The tasks involved in managing personal selling include setting objectives; organizing the salesforce; __________; and evaluating the performance of individual...
Which of the following statements is an example of personal selling?
Which of the following statements is an example of personal selling?A) You purchase a three-year subscription to Martha Stewart Living magazine by returning...
Which type of personal selling presentation format is the most consistent with the marketing concept?
Which type of personal selling presentation format is the most consistent with the marketing concept?A) need-satisfaction presentation formatB) stimulus-response...
A study of a particular sales position, including how the job is to be performed and the tasks that make up the job, is referred to as a(n) __________.
A study of a particular sales position, including how the job is to be performed and the tasks that make up the job, is referred to as a(n) __________.A)...
Sales plan formulation involves
Sales plan formulation involvesA) training the salesforce.B) quantitative assessments.C) developing account management policies.D) hiring sales reps.E)...
A salesperson who sells in a conventional sense and identifies prospective customers, provides customers with information, persuades customers to buy, closes sales, and follows up on a customer's use of a product or service is referred to as a(n) __________.
A salesperson who sells in a conventional sense and identifies prospective customers, provides customers with information, persuades customers to buy,...
In the personal selling process, a telemarketer who calls and asks the head of the household, "Are you happy with your current mobile phone service provider?" is engaged in __________.
In the personal selling process, a telemarketer who calls and asks the head of the household, "Are you happy with your current mobile phone service provider?"...
When Greenpeace wanted Nestlé to re-think its use of unsustainable palm oil in its candy bars, Greenpeace launched a __________ to increase awareness about Nestlé's policies.
When Greenpeace wanted Nestlé to re-think its use of unsustainable palm oil in its candy bars, Greenpeace launched a __________ to increase awareness...
What is a web page that serves as a publicly accessible personal journal and online forum for an individual or organization?
What is a web page that serves as a publicly accessible personal journal and online forum for an individual or organization?A) Web 3.0B) a blogC) an appD)...
Which of the following reflects the convergence of real and digital worlds?
Which of the following reflects the convergence of real and digital worlds?A) The popularity of video games with tweens and teens.B) The popularity of...
What is a wiki?
What is a wiki?A) a website whose content is created and edited by the ongoing collaboration of end usersB) an unique type of Internet browser where search...
The T-Mobile promotion featuring Chuck Norris illustrates the impact of social media on __________.
The T-Mobile promotion featuring Chuck Norris illustrates the impact of social media on __________.A) the use of quick response codes on the print ads...
A social networking site that allows people to keep in touch with photos, videos, and comments most accurately describes
A social networking site that allows people to keep in touch with photos, videos, and comments most accurately describesA) Facebook.B) YouTube.C) Twitter.D)...
Other terms synonymous with social media are
Other terms synonymous with social media areA) Web 1.0 and Web 2.0.B) user generated content and smartphones.C) the newest versions of Internet browsers...
What is the social media site that is primarily used for professional networking?
What is the social media site that is primarily used for professional networking?A) LinkedIn.B) Twitter.C) Facebook.D) YouTube.E) Pinterest.Answer: A...
What is Twitter?
What is Twitter?A) a business-oriented website that lets users post their profiles and connect to a network for business peopleB) a website that enables...
Regional shopping centers often contain two or three anchor stores. An anchor store is
Regional shopping centers often contain two or three anchor stores. An anchor store isA) any store carrying full breadth and depth of product line.B)...
The retailing mix includes retail communication, merchandise, and which two other elements?
The retailing mix includes retail communication, merchandise, and which two other elements?A) sales per square foot and same store sales growth.B) people...
There are two general types of franchises: product-distribution and __________ franchises.
There are two general types of franchises: product-distribution and __________ franchises.A) service-formatB) nonprofit-formatC) business-formatD) limited-liabilityE)...
In classifying social media, the degree to which a person's thoughts, feelings, likes, and dislikes are made public is referred to as
In classifying social media, the degree to which a person's thoughts, feelings, likes, and dislikes are made public is referred to asA) self-disclosure.B)...
University dormitories, whose cafeterias aren't open during evenings and weekends, are good locations for
University dormitories, whose cafeterias aren't open during evenings and weekends, are good locations forA) direct selling booths.B) automatic vending...
Department stores such as Saks Fifth Avenue, Nordstrom, and Neiman Marcus are usually considered __________ retailers.
Department stores such as Saks Fifth Avenue, Nordstrom, and Neiman Marcus are usually considered __________ retailers.A) limited-serviceB) customized...
Discount Fishing Tackle is a shop that carries a large selection of fishing rods and reels, bait, tackle boxes, waders, nets, and a few other fishing implements. Discount Fishing Tackle's breadth of product line would be described as __________ and its depth of product line would be described as __________.
Discount Fishing Tackle is a shop that carries a large selection of fishing rods and reels, bait, tackle boxes, waders, nets, and a few other fishing...
A power center refers to
A power center refers toA) a form of scrambled merchandising, which consists of a large store (often more than 200,000 square feet) that offers everything...
Direct selling is likely to grow in markets
Direct selling is likely to grow in marketsA) where convenience is relatively unimportant.B) that have an excellent infrastructure.C) in which consumers...
Jason felt the restaurant was too expensive for his taste as soon as he looked at the menu posted on the outside wall by the entrance and saw the price of a burger was $10. A product used in this way is known as a(n)__________ item.
Jason felt the restaurant was too expensive for his taste as soon as he looked at the menu posted on the outside wall by the entrance and saw the price...
How are television home shopping channels trying to attract new audiences?
How are television home shopping channels trying to attract new audiences?A) by focusing on a large range of athletic apparel for menB) by using young...
Which of the following customer-service components is likely to be most critical for Honda when it purchases windshield wiper blades as a component for automobiles it manufactures?
Which of the following customer-service components is likely to be most critical for Honda when it purchases windshield wiper blades as a component for...
The ability of a logistics system to satisfy users in terms of time, dependability, communications, and convenience is referred to as __________.
The ability of a logistics system to satisfy users in terms of time, dependability, communications, and convenience is referred to as __________.A) customer...
Which statement regarding responsive supply chains is most accurate?
Which statement regarding responsive supply chains is most accurate?A) Responsive supply chains achieve economies of scale by having all inventory stored...
Customers currently link to Cisco's website to configure, price, and order its networking equipment. Cisco then sends orders back out across the Internet to producers and assemblers including Celestica, Flextronics, and Solectron. Products are built and tested to Cisco standards, sometimes with procedures run remotely by Cisco. Most are then drop-shipped to buyers, untouched by human hands on Cisco's payroll. The individuals who monitor these transactions and make sure each is performed in a cost-effective and timely fashion are engaged in __________.
Customers currently link to Cisco's website to configure, price, and order its networking equipment. Cisco then sends orders back out across the Internet...
Contacting potential customers, promoting products, and seeking orders would be an example of a(n) __________ function that intermediaries perform.
Contacting potential customers, promoting products, and seeking orders would be an example of a(n) __________ function that intermediaries perform.A)...
Quick response systems refer to
Quick response systems refer toA) an order replenishment system that maintains a 10 percent inventory cushion at all times in order to guarantee there...
A channel intermediary that acts on behalf of the seller but does not take title to products is called a(n)
A channel intermediary that acts on behalf of the seller but does not take title to products is called a(n)A) wholesaler.B) agent or broker.C) distributor.D)...
Most of Lands' End's revenues come through catalog and Internet sales, but it also operates over a dozen retail stores and factory outlets. This makes Lands' End an example of a(n) __________ marketer.
Most of Lands' End's revenues come through catalog and Internet sales, but it also operates over a dozen retail stores and factory outlets. This makes...
Which of the following statements regarding electronic marketing channels is most accurate?
Which of the following statements regarding electronic marketing channels is most accurate?A) Electronic marketing channels use combinations of mail and...
Having a Chevron gas station located on a long stretch of lonely highway is an example of __________ utility.
Having a Chevron gas station located on a long stretch of lonely highway is an example of __________ utility.A) formB) timeC) possessionD) locationE)...
Salespeople at Medtronic, Inc., the world leader in the heart pacemaker market, are in the operating room for more than 90 percent of the procedures performed with their product. Medtronic sales people participate in
Salespeople at Medtronic, Inc., the world leader in the heart pacemaker market, are in the operating room for more than 90 percent of the procedures performed...
The tasks involved in managing personal selling include setting objectives; organizing the salesforce; __________; and evaluating the performance of individual salespeople.
The tasks involved in managing personal selling include setting objectives; organizing the salesforce; __________; and evaluating the performance of individual...
A(n) __________ is a salesperson who processes routine orders or reorders for products that were already sold by the company.
A(n) __________ is a salesperson who processes routine orders or reorders for products that were already sold by the company.A) sales engineerB) order...
Which type of personal selling presentation format is the most consistent with the marketing concept?
Which type of personal selling presentation format is the most consistent with the marketing concept?A) stimulus-response presentation formatB) need-satisfaction...
A study of a particular sales position, including how the job is to be performed and the tasks that make up the job, is referred to as a(n) __________.
A study of a particular sales position, including how the job is to be performed and the tasks that make up the job, is referred to as a(n) __________.A)...
Sales plan formulation involves
Sales plan formulation involvesA) recruiting the salesforce.B) hiring sales reps.C) developing account management policies.D) training the salesforce.E)...
Sales management consists of three interrelated functions: (1) sales plan formulation; (2) sales plan implementation; and (3) __________.
Sales management consists of three interrelated functions: (1) sales plan formulation; (2) sales plan implementation; and (3) __________.A) salesforce...
In the personal selling process, a telemarketer who calls and asks the head of the household, "Are you happy with your current mobile phone service provider?" is engaged in __________.
In the personal selling process, a telemarketer who calls and asks the head of the household, "Are you happy with your current mobile phone service provider?"...
Which of the following statements is an example of personal selling?
Which of the following statements is an example of personal selling?A) You watch an infomercial for the Magic Bullet and purchase one.B) You purchase...
A salesperson who sells in a conventional sense and identifies prospective customers, provides customers with information, persuades customers to buy, closes sales, and follows up on a customer's use of a product or service is referred to as a(n) __________.
A salesperson who sells in a conventional sense and identifies prospective customers, provides customers with information, persuades customers to buy,...
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